1) Hopkins No-Eql. This high quality stainless steel lure is usually my first, go-to lure. I can be found many a morning tossing this into the surf at sunrise. The shininess and swim action makes it for me an effective lure for Bluefish. The lure is very aerodynamic, working well in a difficult wind and high surf. I typically use one with a treble hook and a bucktail, however I know many users replace the treble and replace it with a single O’shaughnessy hook. These lures can be worked deep, so allow them to sink after the cast.
2) Mirrolure. The Mirrolure is a twitch bait, mostly distinguished by the use of a mirror to produce a flashy, lifelike appearance. They come in a variety of weights and sink rates. I tend to use these with lighter tackle and fish it close to shore when I can find a noticeable slope or drop. I have had success fishing these in inlet waters on an ebbing tide. Cast up and across the current, and let it sink. Use a slow steady retrieve with a sharp twitch every few seconds.
3) Bucktail Jig. Basically just a piece of lead molded around a single hook. They are dressed up with a bucktail skirted around the hook. They come in numerous shapes, sizes and colors. I like your basic plain white, torpedo shaped head and with the bucktail tied on with red thread. I experiment some with the retrieve. Sometimes using a slow retrieve, sometimes a fast retrieve. I do like to whip the rod upward on occasion during the retrieve. This action gives the lure a more realistic swimming action.
4) Kastmaster. Similar to the Hopkins No-Eql, it has great castibilty and can be fished all the way to the shore. Don’t discount the the shallow water inside the bar! The design is such that you can fish it along the surface, or you can allow it to sink and fish deeper in the water column. As you approach the shore, lower your rod tip so you can skim the bottom as the water becomes shallower and shallower.
5) Gotcha Plugs. Mostly thought of as a pier fisherman’s lure, I have had good success with Gotcha-Plugs. My favorite being the white bodied lure with a red head. I fish it much like the Mirrolure, however I tend to use a faster retrieve and randomly give the lure a good jerk as I reel it in. My only real complaint, is the tendency of this lure to snag its own leader.